Written By COACH PR

22 Sep, 2021

Coach reintroduces its Rogue bag with a campaign starring Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Lu, and Xiao Wen Ju—and photographed by Juergen Teller with styling by Olivier Rizzo. 


First introduced on the runway in 2016, the Rogue is inspired by free-spirits, rebels and dreamers. Today, it is reintroduced as part of Coach’s Fall collection “Coach Forever, Season Two” in a new environmentally responsible version of Coach’s Signature Jacquard crafted in organic and recycled materials and embroidered with Fall’s menagerie of creatures.

Coach will also mark the reintroduction of the Rogue with a digital experience in which clients can design and share their own Rogue bag. The shoppable experience transports customers to a virtual workshop and allows visitors to build a customized Rogue bag from scratch.


The house will also introduce a digital wall custom-designed for Coach House, its global flagship in New York, as part of Windows of the Future, an initiative connecting Coach customers with bespoke experiences created with their unique communities in mind.


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