Privacy PolicyOur Privacy Policy

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Following is the Privacy Policy governing your use of theThe Avanue Site. By using this Site, you consent to our Privacy Policy set out below. All terms not defined in this document have the meanings ascribed to them in the Terms of Use Agreement between you and The Avanue which by use of this Site you agree to accept.


  1. The Information We Collect


1.1:     Registration Information.

At the time you register to become a Registered User of the Site, you will be asked to fill out a registration form which requires you to provide information such as your name, address, phone/fax number, email address, and other personal information as well as information about your business (“Registration Information”).


1.2:     Publishing Information.

If you submit any information to to be published on the Site through the publishing tools, including but not limited to Company Directory, Product Catalog, Trade Leads, then you are deemed to have given the consent for the publication of such information (“Publishing Information”).


1.3:     Payment Information.

If you establish a credit account with us or with our providers or if you purchase a product or service from 
The Avanue or a vendor available through The Avanue, we may collect additional information, including billing information, credit card numbers and expiration dates, and tracking information from cheques or money orders (“Payment Information”).


1.4:     Statistical Information.

In addition, we gather aggregate statistical information about our Site and Users, such as IP addresses, browser software, operating system, pages viewed, number of sessions and unique visitors, etc. (“Statistical Information”).


1.5:     Registration Information.


Publishing Information, Payment Information, Statistical Information and any information we may collect from you through the use of cookies (see Section 5 below) or any other means shall collectively be referred to as “Collected Information”.


  1. How We May Use Information


2.1:     General.

We use your Collected Information to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings, and to customize our Site's content, layout, and service specifically for you. We may use your Collected Information to service your Account with us, including but not limited to investigating problems, resolving disputes, and enforcing agreements with us. We may share certain aggregate information based on analysis of Collected Information with our partners, customers, advertisers, or potential Users.
We may use your Collected Information to execute marketing campaigns, promotions, or advertising messages on behalf of third parties; however, in these circumstances, your Collected Information will not be disclosed to such third parties unless you respond to the marketing, promotion, or advertising message.


2.2:     Registration Information.

We may use your Registration Information to provide services that you request or to contact you regarding additional services about which determines that you might be interested, Specifically, we may use your email address, mailing address, phone number, or fax number to contact you regarding notices, surveys, product alerts, new service or product offerings and communications relevant to your use of our Site. We may generate reports and analysis based on the Registration Information for internal analysis, monitoring, and marketing decisions.


2.3:     Publishing Information.

All of your Publishing Information will be publicly available on the Site and therefore accessible by any internet user. Any Publishing Information that you disclose to becomes public information and you relinquish any proprietary rights (including but not limited to the rights of confidentiality and copyrights) in such information. You should exercise caution when deciding to include personal or proprietary information in the Publishing Information that you submit to us.


2.4:     Payment Information. will share your Payment Information with banks or vendors relevant to the transaction in order to enable transactions to be completed. In addition, may use Payment Information to determine your credit-worthiness and, in the process of such determination, may make such Payment Information available to banks or credit agencies. Any credit card information that you provide through the Site is directly submitted to a payment server of the credit card processing bank. does not maintain electronic or physical copies of your credit card information. While has in place up-to-date technology and internal procedures to guard your Payment Information against intruders, there is no guarantee that such technology or procedure can eliminate all of the risks of theft, loss, or misuse. shall not be liable to you or any other person for any damages that might result from unauthorized use, publication, disclosure, or any other misuse of Payment Information, including credit card information.


2.5:     Statistical Information.

We use Statistical Information to help diagnose problems and maintain our computer servers, to manage our Site, and to enhance our Site and services based on the usage pattern data we receive. We may generate reports and analysis based on the Statistical Information for internal analysis, monitoring, and marketing decisions. We may provide Statistical Information to third parties, but when we do so, we do not provide personally-identifying information without your permission.