17 Oct, 2022
H&M HOME presents its first Design Lab collection – an in-house
experiment, developed and designed by its design team. The collection consists
of limited and collectible interior pieces, encapsulated by a premium design
standard and quality.
The Design Lab collection aesthetic stands at the intersection
between abstract and tangible, inviting one to play with the visual as well as
the philosophical contrasts and perceptions of softness and firmness. The
H&M HOME design team have experimented with the relationship of opposing
materials and shapes, exploring this connection to human observation. The
result is a marriage of hard materials and soft shapes, combined with the power
of volume.
“The concept and idea of this Design Lab collection began as a
study and experimentation of shapes and the power of volume. It ended in a
special collection for H&M HOME that truly showcases and marries
innovation, design as well as quality. We are proud to present this exciting
collection to our customers worldwide and see a continuation of Design Lab
collections going ahead”, says Evelina Kravaev-Söderberg, Head of Design
and Creative at H&M HOME.
The Design Lab collection holds 11 collectible interior pieces. The
three larger and smaller modelled bowl vases in glass are multifunctional. They
easily act as a vase, and once turned over, double as sculptural bowls. These
come in three shades: inky black, Klein blue and transparent. The transparent,
modular floor lamp is a statement piece, imagined to act as a light sculpture -
infusing a designed touch to any interior and home. The modelled blanket holds
an architectural and schematic design, showcasing the ultimate combination of
complementary compositions. Finally, the lounge chair is a stylish, pièce de
résistance, linking the collection together through the combination of hard
steel and its soft, airy black padding.
“Design Lab is H&M HOME’s reflection of the era we live in,
where things may look one way and feel quite different. It reminds us to
challenge what we observe and be open to new, stimulating combinations. This
new collection invites the H&M HOME customer to experience a new side of
H&M HOME, with limited interior pieces that we see as true collectibles for
the future”, says Erica Christofferson, Concept Designer at H&M HOME.
