20 Oct, 2021
Featuring creative powerhouse Rihanna, NBA superstar LeBron
James, 20-time Grand Slam-winning athlete Roger Federer, and legendary
multidisciplinary artist Patti Smith, RIMOWA’s cinematic campaign shares the personal
perspectives of four global icons who have powerfully shaped the world beyond
their professions.
Each icon’s short-format film carries universal weight and
meaning as they examine their own shift towards a more thoughtful approach to
travel. With snapshots of their lives on the road – including home footage supplied by the icons
themselves – the result is an intimate look at what travel has
historically meant to each of them and how they’re now redefining it, whether
that’s a rediscovery of familiar destinations or choosing to travel with those
you love most.
