Tommy Jeans Reveals Fall 2021 “Less Buzz, More Music” Campaign

Written By Tommy Hilfiger PR

14 Oct, 2021

Tommy Hilfiger, announce the Fall 2021 TOMMY JEANS “Less Buzz, More Music” campaign, inviting audiences to escape the buzz of today’s hyper-connected world – from the news to social media – through the power of music. The campaign builds on Tommy Hilfiger’s lifelong passion for music, with brand partnerships continuing to celebrate this influence since the 90s. Inspired by this heritage, the campaign brings together edgy streetwear style with bold music content by Vevo.

The Fall 2021 TOMMY JEANS campaign brings ‘outwear out loud’ by reimagining street-inspired style, while staying true to the culture it emerged from. The “Less Buzz, More Music” campaign highlights items that speak to the personal style of the musicians: sustainable puffers and jackets finished in color-popping shades and statement silhouettes that give an irreverent twist. Featuring 100% recycled denim to reduce waste, water and energy consumption, the collection’s outerwear pieces are produced using 100% organic cotton and recycled shell fabric.

The campaign spotlights artists Ray Blk and Big Zuu through live video performances created for Vevo’s original content series, ROUNDS.


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