14 Oct, 2021
Tommy Hilfiger, announce the Fall 2021 TOMMY JEANS “Less
Buzz, More Music” campaign, inviting
audiences to escape the buzz of today’s hyper-connected world – from the news
to social media – through the power of music. The campaign builds on Tommy
Hilfiger’s lifelong passion for music, with brand partnerships continuing to
celebrate this influence since the 90s. Inspired by this heritage, the
campaign brings together edgy streetwear style with bold music content by Vevo.
The Fall
2021 TOMMY JEANS campaign brings ‘outwear out loud’ by reimagining
street-inspired style, while staying true to the culture it emerged from. The
“Less Buzz, More Music” campaign highlights items that speak to the personal
style of the musicians: sustainable puffers and jackets
finished in color-popping shades and statement silhouettes that give an
irreverent twist. Featuring 100% recycled denim to reduce waste, water and
energy consumption, the collection’s outerwear pieces are produced using 100%
organic cotton and recycled shell fabric.
The
campaign spotlights artists
Ray Blk and Big Zuu through live video performances created for Vevo’s original
content series, ROUNDS.
